In 2009, MTV created Shuga, an educational drama, as a part of it’s Staying Alive campaign with UNICEF and UN AIDS on the list of partners. MTV describes the show which is set in Nairobi, Kenya as, “a hard-hitting drama that follows the lives, loves and ambitions of a group of young people whose bright lives and fabulous futures are balanced on a knife edge due to their love of living dangerously.”
The recently ended second season entitled Shuga: Love, Sex, Money, was wildly popular. MTV took to social networking to get more young people involved in the conversation and to build on the success of the first season. Weekly conversations with fans and live chatting during episodes opened up discussions, many of which will be featuring in the wrap up episode. The Facebook page has close to 29,000 likes while the official Twitter account has close to 4000 followers, a testament to the growing numbers of young people using social networks across the continent. Episodes are available online for those who do not have access to MTV Base or Kenyan TV which has gotten many in the diaspora involved as well.
To watch past episodes of Shuga, visit www.mtvshuga.com
Staying Alive: www.staying-alive.org
MTV Shuga Facebook: www.facebook.com/mtvshuga
MTV Shuga Twitter: www.twitter.com/mtvshuga
Season 2. Episode 1.
Season 2. Episode 2.
Season 2. Episode 3.
Season 2. Episode 4
Season 2. Episode 5.
Season 2. Episode 6.